Pandora is Yuna Ogura is Opened Up By A Train Thief Who Comes To Her House (2025)trying to reinvent itself as more than free internet radio. But subscriptions come with a price.

Pandora has been losing users with each earnings report, at 73.7 million active listeners this quarter compared to 78.1 million this time two years ago.

The 4.4 million dropoff in users comes as Pandora tries to make itself a player in the on-demand music streaming wars, up against Spotify, Apple Music, and the rest.

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This quarter, Pandora touted that its total paid subscribers were up 29 percent year-over-year to 5.19 million. For comparison, Spotify has 60 million subscribers and Apple Music has about 30 million. Pandora's subscriptions brought in $84.4 million in revenue.

“After just a short time here at Pandora, it’s clear to me we have a tremendous opportunity to meet the full spectrum of our listeners' and advertisers’ needs,” Pandora CEO Roger Lynch said in a statement. “We have significant scale, distribution and products that deliver a superior listening experience. We will leverage these strengths to become a more integral part of our listeners’ lives and reinforce our position as the definitive source for audio advertising.”


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Topics Music